Undergarments also are stepping in to help save the planet.... so we can start wearing them again!! They are turning eco-sexy.
After foods, cosmetics and street-clothes, it’s now the turn of lingerie to shift to organic. Promostyl, who believe “Green is glam” is among the first companies to bring green out of the closet.
Green-friendly lingerie is hitting shop-shelves in the form of sexy satin or silk bras and briefs, and other lacy bits and pieces. Lingerie firms like Eco-Boudoir sell to top department stores such as Harvey Nichols, John Lewis and Le Bon Marche.
The knickers at Green Knickers are certainly green, even if some don't find them sexy.
For all those who care about the planet, a pair of panties produces 18 kilos of CO2E, the standard measure of carbon footprint, while 20,000 litres of water are used to produce every kilo of cotton.
Now on to serious business
Mid last year MAS Holdings created the first custom-built eco-factory for manufacturing lingerie in Sri Lanka and formed strategic partnerships with GAP and Victoria's Secret.
And their factory is really eco.
* Rather than air conditioning, this panty factory uses evaporative cooling, which uses much less energy
* Natural lighting of workspace to lower needed electricity
* Green roof
* 40% less energy consumption, overall
* 90% of the electricity comes from a hydro-power plant and 10% from on-site solar panels
The green pany era is finally here to stay. Isn't it high time to put the green in the panty?
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